Therapy Services in Madison, WI

Investment

2026 Costs & Fees

15-minute initial phone or video consultation: No Cost

Initial Assessment: $250
55-minute Individual Therapy Session: $225
55-minute Family or Couple Session: $200

Fees for “in training” clinicians may vary by the clinician’s training and experience. Please see their individual pages or contact us for more information.

Graduate Intern Fees
Initial Assessment: $75
55-minute Individual Therapy Session: $50
55-minute Family or Couple Session: $50

Only Graduate Interns are able to have a sliding scale for those with financial need. We are able to match your insurance copay for interns. Please reach out to discuss.

For the Spring 2026 semester, our fabulous graduate interns are:

Owning our story and loving ourselves through that process is the bravest thing that we will ever do.

~ Brené Brown

No Surprises Act

You have the right to receive a “Good Faith Estimate” explaining how much your medical care will cost. Under the law, healthcare providers need to give patients who don’t have insurance or who are not using insurance an estimate of the bill for medical services.

You have the right to receive a Good Faith Estimate for the total expected cost of any non-emergency services.
Make sure your healthcare provider gives you a Good Faith Estimate in writing at least 1 business day before your service. You can also ask your healthcare provider, and any other provider you choose, for a Good Faith Estimate before you schedule a service.
If you receive a bill that is at least $400 more than your Good Faith Estimate, you can dispute the bill.
Make sure to save a copy or picture of your Good Faith Estimate.

For questions or more information about your right to a Good Faith Estimate, visit www.cms.gov/nosurprises or call (800) 368-1019.

Insurance

HEART Counseling, LLC is a contracted provider with a limited number of insurance carriers and managed care organizations. These insurance companies will reimburse HEART Counseling, LLC for mental health services; however, this is not a guarantee of payment.

As of January 2026, HEART Counseling is a contracted provider with the following insurance carriers:

Quartz
Dean Health Plan/Medica
Security Health Plan
Anthem/BlueCross BlueShield (BCBS)
Optum/United Healthcare (UHC)
Medicaid
Medicare

However, not all of these insurance companies allow all of our clinicians to accept their insurance.

So Who Can Take What??

ALL HEART Counseling clinicians can accept Wisconsin Medicaid (sometimes called “BadgerCare” or Forward Health), as well as Medicaid with Quartz, Dean Health Plan/Medica, Security Health Plan, Anthem/BCBS, and Optum/UHC HMOs.

All HEART Counseling clinicians can accept Dean Health Plan/Medica, and Quartz allows clinicians to accept commercial Quartz insurance after they have had their initial license for one year.

Security Health Plan, Anthem/BCBS, and Optum/UHC only allow fully licensed clinicians to be in-network with their commercial lines of insurance (this means insurance you get through an employer or the marketplace; aka not Medicaid). As of January 2026, HEART Counseling’s fully licensed clinicians include:

Some fully-licensed HEART Counseling clinicians can accept Medicare.

Please see our individual clinician pages – and confirm with your clinician or our admin team as well as your insurance that your clinician can accept your specific health insurance plan.

It is your responsibility to verify and understand the limits of your coverage, as well as your co-payments and deductibles. Should you choose to use insurance for which HEART Counseling, LLC is not a contracted provider, we will provide you with a statement (called a “Super Bill”) which you can submit to your insurance company to seek reimbursement of fees already paid.

Woman wearing mittens with heart shaped cup of coffee for therapy in Wisconsin

Pillows on a window sill for Madison Wisconsin Therapy

If you use insurance, HEART Counseling, LLC will release information to your insurance company in order to process insurance claims.

This information may include a diagnosis, admission and discharge summaries, progress reports and other relevant medical information to the insurance carrier(s).

It is important to remember that you always have the right to pay for therapy services yourself “out of pocket,” in order to not release this type of information to your insurance.

Practice Policies

Late Cancel & Missed Appointment (“No Show”) Fee

HEART Counseling, LLC, has a firm 24 business hour cancellation policy. If an appointment is cancelled with less than one business days’ notice, you will be charged the cost of the full session. This fee will be charged to your credit card on file within 12 hours of the late-cancelled session.